Dogs used to roam fields, chase birds, dig holes, and sleep in the sun.
They ate scraps from the table.
Meat. Fat. Bones. Real food.
Today they eat pellets.
Bags of brown balls stamped out by machines.
Shined with oils so they smell like food.
Preserved so they can sit on a shelf for years.
And we wonder why dogs limp earlier.
Why their eyes cloud sooner.
Why cancer shows up like a thief in the night.
Why our best friends slow down before they should.
The truth is simple.
Painfully simple.
Dogs are not dying of age. They’re dying of diet.
Kibble is cheap to make.
Easy to ship.
Good for margins.
Bad for dogs.
You can see it the moment you pour it.
Dry. Lifeless.
Nothing wild or living about it.
Nothing a wolf would touch.
A dog’s body is a furnace built for real fuel.
Protein that repairs.
Fats that fire the brain.
Minerals that strengthen bone.
Vitamins that switch on the immune system.
None of these survive the high-heat extrusion that creates kibble.
Most of it is burned away.
What’s left is dust pressed into shape.
We would never eat food made this way.
But we feed it to the creatures who trust us most.
That’s why I built K9 Superfoods.
Not as a company.
As a correction.
A return to what kept dogs strong for thousands of years.
Not “pet food.”
Food.
Real ingredients.
Low heat.
High nutrition.
Simple formulas that nourish the way nature intended.
You’ll notice the change.
Not in months.
In days.
More energy in the morning.
Better digestion.
A shine in their coat.
A sharper mind behind the eyes.
A dog that feels young again.
This isn’t marketing.
This is biology.
A body heals when you give it what it recognises.
It breaks when you don’t.
Every dog owner has a choice.
Feed what is convenient.
Or feed what is right.
At K9 Superfoods our mission is to tell you what’s right.
And if you’re reading this, I think you know this deep down.
Your dog cannot speak.
But their body tells the truth.
Listen to it.
Feed it well.
Give it the life it deserves.
This is the start of something better.
For your dog.
And for you.